Las Vegas Revamps Old Slogan

Las Vegas made the tag line, “What Happens Here, Stays Here” famous. The popular slogan was thought up by a pair of 20-something-year-old copywriters, Jeff Candido and Jason Hoff from R&R Advertising. It was their mission to “sell” Las Vegas, and sell they did. “What Happens Here, Stays Here” depicted the tone and mind-set of LV so perfectly, that no other slogan seemed to fit.

In recent years, Las Vegas has unsuccessfully tried the new slogans, “Vegas right now,” and “Crazy times call for crazy fun”. When asked, not many people can remember the new mottos, but can recall the hilarious ads for “What Happens Here, Stays Here”. In the center of a tourist slump, LV seems to want to return to the old days when business was more prosperous. The gaming revenue has diminished 13% on the strip, resulting in the loss of billions of dollars. So advertisers decided to go back to what worked best back-in-the day. The always ever-so-popular “What Happens Here” slogan that the public loved so much is on a comeback, and hopefully, so is Vegas.